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Chereen Leong Schwarz

Smeeny Beanie Knits
Chief Everything Officer
Steamboat Springs, Colorado

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Hi! I’m Chereen, the owner, designer, maker, and chief-everything-officer of Smeeny Beanie Knits. After years of knitting, I decided to start Smeeny Beanie Knits in 2018 and what started as a side hustle has now become something that I’m extremely passionate about. Every beanie is handmade by me and all of my designs are created with the outdoors in mind. These handmade beanies are made with high quality, eco-friendly, sustainably sourced wools and I only source from companies who ensure an ethical supply chain.  Items that I don’t make, like my cork tags and faux fur pom poms, are sourced from other small women-run handmade businesses. As a 1% for the Planet business member, 1% of all revenue is donated to the National Park Foundation and Protect Our Winters. It is my belief that there is no separation between our values and how we run our businesses. Being a maker means that who you are is just as important to your brand as your products.